Co-Founder and Creative Director of Zeyzer Jewelry

Dženana Husejnagić Batkitar

Founder and Creative Director of Zeyzer Jewelry

Born in Zenica, Bosnia and Herzegovina, a city shaped by culture, strength, and history, Dženana Husejnagić Batkitar combined her academic background with her passion for aesthetics. After completing her Master’s degree in Economics, she embarked on a unique journey where business acumen meets elegance.

Inspired by her travels across the world and encounters with diverse cultures, Dženana discovered her true calling in jewelry design. In 2022, she founded Zeyzer Jewelry in Istanbul — a brand built on elegance, personal meaning, and the empowerment of women.

Yet her greatest inspiration lies close to her heart: her two daughters, Zeren and Zeysan. The name Zeyzer was born from their names and the word “Zer”, meaning “gold” — reflecting both their priceless value and the very essence of the brand.

Today, Dženana continues to nurture and evolve the spirit of Zeyzer. For her, jewelry is more than adornment — it is heritage, identity, and emotion — a life expressed through gold.